SEO vs Google PageRank

• Wisconsin Website Design


• Professional Website Design


• Ecommerce Website Design


• Website Redesigns


• Newsletter Marketing


• Website Hosting


• Website Maintenance


• Domain Name Registrations


• Banner Ad Design

Whether you believe in SEO or PageRank and wonder which is more important, your thinking is irrelevant. You are wasting your time in wondering what is the correct answer to that question, since even if you knew it, there is little you could do to use that information.

Why do I say that? Because SEO, or search engine optimization, is a way of designing your website, and placing content in it, to satisfy search engine algorithms. Search engines are so sophisticated today that if you achieve that, then you will also satisfy visitors to your website. If you satisfy visitors to your website, then they will stay on the page they landed on and read it. They will then click to read other pages on your website and might even make a purchase.

Sure, some will leave right away, but if the search engines feel that your content is good enough for a high placement in their indexes for the search term, or keyword, that your visitor used to get to your web page, then it is more likely that you will achieve a relatively high stick rate of people to your site than a lower one.

Now, consider if you thought Google PageRank more important (and PageRank is correct, not Page Rank). You would then spend more of your time trying to get links back to your website than you would properly optimizing your site and filling it with good content. If you were successful in that difficult job, then Google, and possibly other search engines, would list you a bit higher in their indexes, not because their spiders thought your site was relevant to the search term used by the potential visitors, but because other websites thought so.

You will then get visitors to your website, and the page they land on would have to be relevant to the search term they used or they will immediately leave. If it is relevant, they will stay, perhaps visit other web pages and perhaps make a purchase.

So what is the difference? You get basically the same end result. How can you tell which is the more important. There is one simple way to do this, and one that I have used more than once. Design two websites round the same keyword. Make the keyword the name of the website and then apply classical theoretical SEO to one site, including some of the extra special tips that can make the difference between success and failure – in fact that DO make that difference.

Now apply only minimal SEO to the other and make sure you have exactly the same content on each, but rewritten to avoid duplicate content or that would negate the test. However, with the second site, you must generate as many links back to your website as possible, using non-reciprocal links where possible, but reciprocal links where necessary. There are a few ways in which you can generate lots of one-way links to selected pages on your site, and you should make that your home page for the purposes of this test.

Wait 4 weeks then check Google, Yahoo and MSN for the position of each of your home pages. You will find that your first website will generally be listed higher for the keyword that both sites are built round. Check again about 3 months later, and you will likely find that website 2 will feature higher as the links start to take effect, but then the first site will overtake it as it generates its own links naturally. Basically, what this proves to me is that it is essential to optimize your website for search engines in the classical way, but that for best results you must also have a good level of links back to your website. There are simple, ways to achieve both, but that would be the topic of another article. However, in the end, if you apply both, then you will achieve best results. I know that there are exceptions to this, but generally that is the case.

So, the answer to the question: SEO or PageRank, is that neither is the more important. They are both equally important, but it is possible to do one better than the other and then you would be tempted to say that your way was best. But you would be wrong!

If you did find what was the best, you couldn’t use that information since search engines rules are transitory but good honest content and classical SEO have always prevailed, as has a good number of links that others follow to reach your website.

Coming up I will cover more about the three major Search Engines, MSN, Yahoo and the biggest of course, Google.

Milwaukee Web Design

Who is the best Milwaukee Web Design Company?
Written by Michael A. Brown, President / Development Director for WebNet Interactive.

As a member of Milwaukee Web Design community, I am commonly asked who our top competitors are for website design in the Milwaukee market.

It's a hard question to answer, because there are so many talented Milwaukee Web Design Companies. That being said, there are a few companies that consistently stand out.

My Top 5 Milwaukee Web Design Companies:

1. WebNet Interactive - OK, I'm slightly biased here, but I have good reason to put our company number one. Our team from start to finish will tackle any size project from a 6 page website (only $649) to a monster ecommerce database website. We are the best! (see our website design portfolio) Plus we love Milwaukee, from Summerfest to Jazz in the Park! That is why we call it home. Visit WebNet Interactive Milwaukee Web Design

2. Flipeleven – Flipeleven is a group of talented and creative freelancers who have combined their skills to deliver websites to small and mid-sized businesses throughout the midwest.

3. Headquarters.Com – With an eye for solutions, this Milwaukee Web Design company helps clients gain more customer.

4. Ascedia – Develops custom solutions and fresh marketing communications makes them one of the top Web Design Companies in Milwaukee, Wisconsin.

5. Trivera Interactive - Trivera's Website Design and Website development is good. They also offer Internet consulting, Multimedia and CD ROM, rounding out the Top 5 as my Best in Milwaukee Web Design.


With all of this talent in the Milwaukee market, one thing is clear - you don't have to venture outside of Milwaukee to find a top notch web design company. Milwaukee Web Design

Good Website = Creditability

I'm sure you have seen them, in fact I know you have. You visit Google, MSN or Yahoo ... type in your search query and end up on a website that looks like a 12 year old's messy bedroom. I always ask myself, what was the web designer thinking?

I just can't imagine that someone would open a store (I mean a free standing building, brick and mortar store) with holes in the drywall, wet paint everywhere, and tiles missing in the floor. That is what I think when I visit a poor looking website, and trust me, your potential clients will think the same thing. In fact, you have between 5-9 seconds to grab the end users attention before they click off your site. If you were to build a building, you would hire a construction company to build your building so it does not fall down. The same concept should be used for your website. I think a nice website does gives a company creditability, do you?

HTML WebsiteTemplates are a good start if you are small.

If you are looking to get online with your company, it is always wise to use the phase, Don't bite off more then you can chew, as a nice reference. A lot of smaller sized company’s throw money and time into hiring a professional website design firm, and then the website ends up poorly marketed and the website loses out on traffic. It’s a chain reaction then financially putting that small company in the red, instead of where they should be, in the black making money and generating sales leads.

There are a lot of do it yourself-ers out there, and to those of you who are I say good for you! For those of you who are, but are scared to death to even touch a computer, let alone work on a website template, that is where us web guys (and girls of course) come into play. A lot of website design firms will sell you an HTML Website Template and then that is it; it's yours to deal with.

At WebNet Interactive we put it all together so you can be part of the process, and get the professional website you want, for a fraction of the cost. (and no pulling out your hair working on the template you just dropped $1200 on) There are a lot of good HTML Website templates on the web... I normally don't do sales pitches in the web expert blog, but today I'm making an exception, because I'm not fond of seeing nice good people, ripped off by other Professional Website Design Firms....

Here is my advice if you want to get an informative website about your company, but you are small company and do not have a lot of cash to shell out for a website.


1. You Pick the HTML Website Template Design you like the best.
2. Contact WebNet Interactive (Use coupon code TMP04) and tell us your choice.
- (You pay 1/2 down up front and 1/2 when the project is complete for your piece of mind and ours)
3. You provide the text for each page on your Website HTML Template (up to 6 pages).
4. WebNet Interactive will customize the Website HTML Template to fit your company's needs.
5. We will upload your Website HTML Template files to your FTP server and your website will be live.

We think it is important that you have a website that you can be proud of and something that you can build on. It's important to start small, and grow from there.

1.1 Billion Reasons to have a Professional looking Website for your Company.

There are over 1.1 Billion (yes with a B..) online. 211 million of those people are right here at home in the USA. Now if you take that figure and think about it. 211,000,000 people use the internet at least once a day for 10 minutes or more. It is a no brainier to have a website for your company. It is a powerful tool knowing that someone can visit a virtual presentation (be it text, graphics or some flash animation) of your company at any time of the day. I often have people ask me... Why do I need a website? ... Well based on these numbers alone... you would be a fool not to.

Then you take the convince of the anonymity of a potential client. Most people including myself, do not like to be hassled when gathering research about a service or product. A professional looking website for your company can archive that. I always believe that if someone wants to buy your product or service, they will come to you when they are comfortable and ready to. If you hire a reputable website design firm, that can create a website that reflects your company, you will have a powerful tool that can work very hard for you and drive leads into your company.


Michael A. Brown is the President / Web Development Director for the Professional Website Design company, WebNet Interactive a Milwaukee Web Design Firm.

Who is the Best Milwaukee Web Design Company?

We just launched our new website yesterday! We are the most talented Milwaukee Web Design firm, (I might be biased, I am the President, but I believe our product is the best in Milwaukee Web Design) and if you got to this blog via google, that is proof enough, we get results!


In our first blog here let me tell you a little about our company. We have been designing Professional Websites for the past 6 years as a business in the Milwaukee Market. We specialize in Professional Website Design, Auto Dealer Website Design, Ecommerce Web Design, Banner Ad Design, Newsletter Marketing and Website Redesigns.

If you are need a website and are interested in hiring Milwaukee Web Design Firm, You might ask yourself, How does WebNet Interactive go through the process of designing a professional website? I am going to go through my process of how I design site in this blog.

First thing is first. The client has to know the Who? and What? of the website.

Who is the target demographic / potential customer?
What do they want to accomplish with their website design?

Once those answers to those questions are established then I move on with my graphic design team and discuss layouts. Then my design team designs the layout in Adobe Photoshop or Adobe Illustrator.

We begin slicing the image (once approved) and creating the css style sheet. During this time my copy writing team gets to work on the text content of all the pages on the website. This is the step where my team shows their value. Like a find tuned automobile or a basketball team that moves the ball around the parameter and gets the good look at the basket. There is so much going on at this point.

Once all of the tasks are completed, (if needed) we then do some internal SEO on each web page optimizing them for certain key words or phrases so it shows up in Google, Yahoo and MSN.

Then we send a test sample to the client. And when approved, we go LIVE with the site with in 72 Hours. Then everyone pops open the Champaign because they website design is LIVE and looks great!

Michael A. Brown is the President / Web Development Director for the Professional Website Design company, WebNet Interactive a Milwaukee Web Design Firm.